Tentacle Media’s digital interactive billboard, which was launched in December 2008 on the corner of Cuba and Manners Street in the heart of the Capital.
Founder of Tentacle Media, Jeremy Wilson, says the billboard - nicknamed The Epicentre - is New Zealand’s first Interactive Digital Billboard.
“It serves as a hub of information for viewers and is a powerful direct medium for advertisers,” says Jeremy.
“We’re empowering the trend towards screens in urban spaces by providing a platform that turns each screen into a hub of information for viewers, which gives them access to a range of content and the ability to download from, or interact with, each display. The role of outdoor screens is to provide dynamic and relevant information to a broad range of people; we aim to streamline this process and give anyone the power to manage their own interactive television network.”
Jeremy says digital outdoor advertising has recently been proven by a recent OTX study to be the best medium for driving direct consumer action.
“So what better way to connect businesses with their customers?”
Planning is also currently underway to extend Tentacle’s digital billboard network within New Zealand and to focus on key sites within Australia, South America and South Africa.
“Our screen management platform is undergoing further development and is being prepared for international distribution via a licence model.”
Additionally, Tentacle’s Screen Management Platform has been testing running more than 90 screens throughout New Zealand, and a national retail system is planned to roll out in 2009.