Keeping ahead of the rapidly changing multimedia avalanche is no mean feat but Tentacle, a Creative HQ company, has pulled a rabbit out of the hat with Campus Channel, a multimedia showcase for students’ work, school news and important information.
Tentacle Media founder, Jeremy Wilson, says the platform broadcasts to digital screens, web pages and mobiles, giving students an audience and outlet for their work.
“An online interface enables students to contribute and staff to easily moderate and manage the channel. Schools can collaborate on projects and publish content to communal networks. Campus Channel is a safe platform to incubate the media stars of the future,” says Jeremy.
Campus Channel was picked as a case study at the internationally acclaimed digital media event, XMediaLab, in Auckland last month. XMediaLab is designed to assist companies and individuals get their own digital media ideas successfully to market via creative development, business matching, and direct access to world-class networks of digital media professionals.
The event is held in 8 cities around the world, and is aimed at scouring the globe for the next commercial opportunity in the fast-paced world of communication and digital technology.
Creative HQ pitched Tentacle to XMediaLab as part of its business development focus. Creative HQ has been helping Tentacle shape its product for the international market, and XMediaLab represented a great opportunity to build international networks.
“Being chosen for this validated our product and exposed us to amazing networks,” says Jeremy.
“We presented our Campus Channel product and then worked directly with international mentors who could advise us one-on-one on the trends and international relevance of Campus Channel to a global audience.”
Jeremy says his company is now pursuing contacts made in the US and Europe.
“The next step is to cement our export goal. We want to create stories that the world can identify with.
“New Zealand has a reputation for being an attractive test market for new technology initiatives because of its ideal size and tech savvy population. Like EFTPOS and text messaging in the 1990s, we believe Campus Channel has the potential to be a case study for international growth.”